Flat Stick didn't start with a business plan. It started with frustration. A tradie sick of workwear that was either tough and bulky or light and useless, and brands that talked big but never had to wear the stuff they sold.
So I set out to build something different. Workwear run by someone who's done the hard yards, who knows what a long day actually demands, and who'd rather get it right than chase a trend.
Designed in Australia, independent, and in it for the long haul. Building a brand that earns its place the same way our customers do. Through honest work.